In order to start an online business, first thing you have to do is mind mapping which we talked about in previous post. Next, you have to figure out what kind of website you are going to build. I learned that there is only two types of website, authority site and niche site. Let me define each one.
Authority site is big, high quality website where its known by public as expert on the topic. Obviously, it will take lots of time, resources, and research to build it. But once you built it, it will gain lots of respect by the public and it will get lots of traffics. Big benefit is that it has potential to make big impact on the internet for long time.
On the other hand, niche site is small website that you build only to sell one product or service. It won’t take too long to build the website and won’t take too much of your resources, but it might not make impact on the internet for long.
You don’t have to take my word for it. Take a look at informative video by Jill and Josh Stanton. They talk about difference between authority site and niche site and how you can take advantage from each site.
Obviously, authority site is recommended, but when you are starting out, a smaller niche site will be better choice. Because you don’t have to invest too much time and money to create a website. But most importantly, it’s a good way to learn how these website works and the experience you need to build the bigger website later on. Also if you fail and make mistakes, it won’t cost you too much of your money and time. You can always try it again. But if you do it right, you might see small amount of money rolling in your pocket which can be very encouraging to continue to push forward. If you see a good result in your niche website, you can always create another niche website and see if you can repeat the process.
At the end, niche website is isn’t about making money but to gain experience and learning the process. This is something you have to keep it mind as you learn more about building a website for your online business.